Meta tags are small bits of text that do not appear on a web page itself, but are seen by search engines. As search engines crawl through millions of pages in search of the user’s desired content, meta tags provide information to the search engine about the data contained on the page. In this way, meta tags help search engines understand what a page is about and, in theory, can be used to make content on a page more…
Read MoreSep 3
Does Your Law Firm’s Website Have Too Much Content Indexed By Google?
One of the best features on the internet is the ability to use search engines. If you have a question or are looking for a particular service, you can enter the name of the service or business to get a list of websites for you to choose. Search engines are helpful tools for law firms because their company’s websites may be included in someone’s search results. Many search engines are on the internet, and Google Search (commonly referred to…
Read MoreAug 26
Businesses That Pay More For SEO Are Happier, According to New Report
Marketing has never been cheap. But fewer items are more important than the one responsible for exposing a brand to new potential customers. For this reason, the U.S. Small Business Association recommends that businesses with less than $5 million in annual sales devote between seven to eight percent of gross revenue to all types of marketing. Of course, this includes online marketing, website development, print advertising,
Aug 19
It Is Harder to Monopolize Page One and That Is Good News for Lawyers
When it comes to search engine results pages (SERP), diversity is important. Diversity gives the user the opportunity to find the information or services that are more tailored to their specific needs. Having one domain dominate the SERP might not give the user the best quality result they are looking for.
Changed on June 6th, Google has stated that moving forward, only two listings for the same domain and sub-domain will be shown per page for most search queries.
Read More
Aug 12
Getting More Attention For Your Law Firm’s Instagram With Stop-Motion
Instagram is rolling out with a new feature for their app: stop-motion camera mode for Instagram Stories. Courtesy of Jane Manchun Wong, the internet was able to get a sneak-peak demo of how this feature will work. This in-app feature that is currently in development makes it possible for users to create videos from a compilation of photos. This method of video making is very reminiscent of classic Christmas or Tim…
Read MoreAug 5
Ruling out Seniors When Launching a Law Firm Marketing Campaign May be a Costly Mistake
When marketing statistics show that a large part of today’s financial clout is in the hands of older audiences, it only makes good sense to adapt a marketing strategy to reach them. However, that does not seem to be happening due to some flawed assumptions and previous less than spectacular marketing campaigns based on those flawed assumptions. Instead, the trend is to market to millennials, the largest portion of the population at about 75.3 million, and exclude older individuals.
Marketing…
Read MoreJul 29
Is Spotify A Missed Advertising Opportunity For Lawyers?
Records, cassettes, CDs, mp3 – this is the evolution of portable recordings. Now that we are in the streaming era of digital media, new ways have emerged for you listen to music, books, and shows wherever you go. One company that provides streaming digital media is Spotify.
Spotify is a streaming service that provides access content from entertainers and other professionals all over the world. At the basic…
Read MoreJul 22
Is Stock Photography Bad For Law Firm’s SEO?
There was once a time that stock photography was all the rage. It was handy, not expensive or sometimes free, did the job and looked pretty good. Or did it? That’s the latest issue, whether or not stock photography is bad for a law firm’s SEO. While still useful, to a certain extent, using stock photography just does not function in the way it should when it comes to providing a personal touch to your…
Read MoreJul 15
Your Law Firm Has Answers, But Can People Find Them?
Whether you practice immigration, criminal defense, medical malpractice or securities law, your FAQ page is vitally important to existing and potential clients. While you cannot answer every single question someone is bound to ask, if your law firm does provide solid answers to the most frequently asked legal conundrums, you get noticed. It’s just that simple.
It also helps to keep adding new questions your law firm fields as they come in. Staying up-to-date and relevant in your area…
Read MoreJul 8
How Law Firms Can Leverage Live Webcasts
Marketing and advertising are key elements to increase the sales and potential profits of a business. Once businesses figure out who their target audiences, they market to them and create advertisements to make people aware of its products or services and entice them to become a consumer. The modern history of advertising and marketing began with newspaper and magazines. Next, television commercials became an innovative way to see what businesses had to offer in creative way. Today,…
Read More