Errors and content inaccuracies are the top reasons people list as causes to mistrust a website. According to a report from Neustar and the Ponemon Institute, 91 percent of consumers claim they do not trust a website that contains mistakes.
Respondents cited frequent downtime as their second biggest concern, with 88 percent saying that they do not trust a website that is unavailable. Load time can also be a negative trust factor, with 67 percent of respondents saying…
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After issuing several warnings, Google has sued Local Lighthouse Corp. of Tustin, California, in the U.S. District Court of Northern California. While you may not recognize the company name, you are probably very familiar with their pitch.
Google claims the California SEO agency contacted businesses through robocalls claiming to be “Google Local Listing representatives.” Business owners, believing Google was contacting them, would then come in contact with the Local Lighthouse sales…
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Google began testing promoted video ads within its search results in late August, according to industry insiders. For now, Google is declining to comment about details, such as when video ads may come fully online and how they would be formatted within the page. However, the incorporation of video ads into Google’s suite of services is a natural progression as search continues to evolve away from plain text links and toward a more immersive multimedia experience.
Google’s move is…
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A high bounce rate may be an indication that a web page is not functioning optimally. Bounce rates can be discouraging, and they can be deceptive. While there are multiple reasons a visitor could bounce — not all of them bad — it is generally a good idea to work toward lowering bounce rates.
What is bounce rate?
Bounce rate is usually described as the percentage of single-page sessions. Specifically, the number of times, as a percentage of…
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Google has changed the local search equation once again with a big update to its local listing pack. Last Thursday, Google began switching out its local 7-pack for a redesigned 3-pack, or Snack Pack. For all queries that produce a local pack, Google is now showing only three results instead of seven.
The new design eliminates some familiar data. Listings no longer include full addresses or phone numbers. Searchers can see the street name but must click through to the…
Read MoreGoogle has rolled out a redesign of its Local Pack, traditionally called the Local 7-Pack for its letter A – G rankings. The new search results page design shows just three listings and no direct link to a Google+ page.
Search engine ranking reports and impressions from Google are likely to decline for the four unlucky websites that no longer enjoy first page placement for their prized keywords. But are those four law firms really unlucky?
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Last month, LinkedIn released a new version of its Pulse app for iOS and Android. According to developers, the service has not simply been modified; it has been rebuilt from the ground up. All older versions have been pulled from Google Play and the App Store, and LinkedIn has said users with existing versions will be able to use them through the end of the year.
Pulse began as a news aggregator app that curated content from various publications…
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If your law firm is active on Facebook, you already know that “Likes” are valuable to your marketing efforts. When someone Likes your firm’s page, each of your posts has a chance to appear on that person’s News Feed – their personalized Facebook front page, which aggregates stories from the individuals, businesses, and organizations that they follow. Moreover, their friends might see a notification that they have Liked your page, further…
Online marketing succeeds with conversion. Moving up in search rankings is a critical step. Enticing people to click on your listing is another. But getting the lead — that is a culmination of efforts. And design plays a role in making it happen.
All of the time spent nurturing organic rankings and money spent on pay-per-click campaigns can quickly be flushed away on a poorly designed mobile landing page.
You cannot assume that your landing pages will be helpful…
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Law firms with multiple locations may find it more difficult to rank well in local search results than those with only a single location. Size, which can be advantageous when building authority, does not necessarily translate into better local visibility. Each office has unique business data associated with it, and citations corresponding to each location can easily proliferate to unhealthy levels without consistent oversight.
Law firms of all sizes benefit from good local search visibility. Most legal issues are handled…
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