Researchers at Harvard Business School and Columbia Law School as part of a collaboration with the Yelp data science team recently concluded that Google was harming consumers by giving preference to their own services. Would consumers be better served by getting a list of directories to choose from?
The study particular targets the local results wherein Google displays listings from Google My Business (formerly Google+ Local) ahead of the organic website…
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Good website content is not easy to write. Web content has to hold the interest of visitors, who have notoriously limited attention spans, and in that short time it must offer enough value to convince readers they have found the right firm. On top of this challenge, the process of writing web content can seem tedious and repetitive, making it easy to start taking shortcuts or using platitudes.
Firms must overcome these difficulties to develop web content that works…
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Failure to plan is the downfall of many good ideas, and marketing is no exception. Before diving into a website redesign or PPC campaign, before making videos or starting a blog, you must first develop an understanding of whom you are marketing to and why they should hire you. This step is too often overlooked, perhaps because it seems simple: you’re marketing to people who need a lawyer, and they should hire you because you are the best.
To…
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Email is a time-tested marketing tactic. Research shows that email still delivers a better response rate than social media or search engine marketing. When done well, email can build loyalty and encourage conversion and referrals. When done poorly, it is a waste of time at best and a negative experience that alienates potential clients at worst.
All aspects of the email process deserve attention, from timing to subject to design. Here are some items to consider when putting together…
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Marketing is a reality for lawyers. It has become a necessary part of business development, which is important for maintaining and growing a solid client base and being prepared for challenges like recession or client loss. Finding a good marketing company can be arduous. The choice is considerable. Many professionals have been let down by a company they have hired, and most know a colleague who has been disappointed by a relationship gone sour or promises not kept.
Your…
Read MoreSmartphones help you pay bills, communicate, work on the run, tap into your inner photographer, and act as personal assistants. This technology can help people with the basics such as What time is it? Where is the nearest coffee shop? Where is the nearest fire station? It can also help people with life changes such as “I own a…
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A good website should support a firm’s standing as an experienced authority while convincing visitors to take action in the form of a call or consultation request. Sales and marketing are primary functions of an attorney website, and as such website content tends to be mainly consumer-focused.
Some law firm websites also have sections that are intended to speak to colleagues. Firms that do personal injury consulting or appellate work, for example, may be able to offer…
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Google’s recent algorithm update may have produced mixed results, but it did push mobile usability into the spotlight, forcing many businesses to face long-standing mobile compatibility issues.
Some analysts saw Google’s update as a power play in which the search giant used its size and influence to force changes it wants to see in the industry. Writing for CNET, Richard Nieva said, “Google has used its power as the most-visited website in the world to force other sites…
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Infinite scrolling has become a popular feature for websites, particularly those that are image and content heavy. Infinite scrolling, as the name suggests, is a method for loading content continuously as the user scrolls through the page. Infinite scrolling eliminates the need for pagination; the user never actually reaches the bottom of a page.
The infinite scroll gained recognition through use on sites like Pinterest and Facebook, each of which have seemingly infinite amounts of content available to load…
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Google began rolling out it’s most recent algorithm update on April 21st, to much fanfare. The change, hyperbolically dubbed Mobilegeddon, applies to mobile searches only. According to Google, it is now prioritizing pages it deems to be mobile-friendly in smartphone search results.
Google makes hundreds of adjustments to its algorithm every year, all quietly and mostly unnoticed. But Google took the rare step of announcing that this change was coming, which likely added to the general air…
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