May 6

The Curious Relationship Between IT and SEO

Imagine a scenario in the “Mad Men” era of marketing where the technicians who kept the printing machines running were invited into the decision room to critique and comment on the ads they would be printing. Frankly, it would never happen. Those mechanical engineers weren’t generally going to provide the best insights on marketing, any more than the marketing personnel could solve ink spatter problems.

Fast-forward to 2015, and…

How First-Party Data Could Change the Pay-Per-Click Landscape

In mid-April, the Wall Street Journal reported (subscription) that Google may allow companies to use customer information, like email addresses, to assist with ad targeting. The change could occur within the year. According to anonymous sources, Google has been discussing the possible use of such data with advertisers, who have been pushing Google to reconsider its policy concerning first-party data for some time.

Google has been hesitant to allow advertisers to use first-party data,…

How to use infographics to build links and authority

A strong, natural link portfolio is a key element of an organic SEO plan. While link-building outreach can be difficult and time consuming, it becomes easier with the right content. Visual content, like infographics, can help. Infographics are a good way to build interest in a topic or industry that may have difficulty attracting an audience naturally.

Advantages of infographics

Stories told visually are both memorable and easily sharable. Approximately 65 percent of all people are…

Google Shuts the Door on Doorway Pages

youtube one channel There has been speculation for a number of years that Google would have to include mobile factors when it ranks websites/pages. While not a surprise, the actual implementation of mobile factors is bound to have a large effect on many sites, including law firm websites. If you do not have a mobile-friendly website, this could cost you points in terms of how your law firm ranks on mobile Google…

How to use geotargeting to get your message to the right people

Nationwide marketing campaigns are neither attainable nor necessary for most firms. The cost is high, and the ads will reach relatively few people who can actually take advantage of the firm’s services. Instead, only people in specific areas and jurisdictions need to be exposed to marketing messages. With geotargeting, it is possible to reach very precise groups of people based on location.

Geotargeting is the practice of using information about an individual’s location to deliver relevant content,…

A look at Google’s highest-ranking personal injury law firms

Our friends at Custom Legal Marketing (CLM) recently released a report that examined the highest-ranking personal injury law firms in America’s major cities.

They chose keywords related to car accidents to conduct the study, which focused on the actual website designs of the top two websites for those keywords in cities across the country. It’s an interesting perspective, since ranking studies usually look at other factors — like links, local citations…

Accomplish more by practicing positive communication

Effective legal marketing requires good communication. Firms must be able to convey key points about their values and culture to marketers and listen to constructive suggestions about new campaigns or new directions.

Attorneys, in fact, rely on communication skills in myriad ways, from client intake to litigation to business development to marketing. Although it is a critical skill, the legal profession as a whole is often maligned for a perceived inability to listen to and connect…

Call Only Ads are a Must Have for Law Firms

google_call_only Google Adwords offers a mobile ad option that instigates a call when someone selects your ad (rather than a click taking the user to a designated web address). This option is called “Call-Only”. In an industry where people are more likely to dial than fill out a form, your campaign is incomplete without a call-only ad.