A website speaks for the firm it represents at all times, day and night. It must be professional, informative and easy to navigate, and it must accurately exemplify the firm’s work and values.
Increase your website’s performance and enhance your position in the eyes of your visitors by building a site that stands out. Give the people who visit your site a reason to follow through and contact you. Start by avoiding these common attorney website pitfalls….
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The term “thin content” became a buzzword in the SEO industry two years ago, when Google’s Panda update started pounding websites that contained useless content. In definitions, “thin content” is often connected with short page length or low word count. But Google’s Webmaster Tools Help simply defines it as content that provides “little to no added value.”
The examples provided by Google include:
Law firms now have a greater ability to explain the purpose of their website’s content in a language that search engines can easily interpret.
In early January, Google announced it was expanding support for structured data markup with the addition of new syntax and several new use cases. In conjunction with the announcement, Google released a new Structured Data Testing Tool and updated its documentation and policies covering structured data markup….
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For nearly a decade, search engine marketers have been the hailing the blog as the best communication invention since Gutenberg’s press. The blog provides an easy way to keep your website active, up to date and filled with good content. It also makes it easy to share your content through various online outlets and social media.
But some law firms believe that their blog is going to become…
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Content bloat occurs when a website contains too many pages that have no independent, singular value. A large site is fine — even positive in some cases — but a large site with multiple pages containing very similar information may be suffering from content bloat. This phenomenon is a holdover from earlier days of search marketing when building a page for every possible search term with more attention to quantity than quality was effective.
If you are writing thin…
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In July 2014, Google released the Pigeon algorithm update, which significantly altered local search engine results pages (SERPs). As 2015 begins, it is important for law firms to understand the effects of Pigeon on local SEO strategies.
One of Pigeon’s biggest impacts was that directories like Yelp and Legal directories increased in ranking, while some local businesses took a hit. Jobs, real estate, movies and insurance took the biggest hit. However, on…
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What will 2015 have in store for your law firm? Growth and success (mixed with the right amount of positive change)? Firms can act proactively to make this happen. Take advantage of a time of reflection and renewed energy to evaluate long- and short-term goals and the systems in place to help achieve them. Here are 15 marketing tips to help your firm get a strong start in 2015.
1. (Re)focus on user experience. Websites are living creations….
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In our last post, we reviewed the algorithm changes Google released during the first half of 2014. Here, we will take a look at the changes in the second half of the year, as compiled by Moz:
August 6, 2014 – HTTPS/SSL Update
Google updated their algorithms to give a boost to secure sites. According to Google’s announcement, the initial boost in rankings started out small, but may be…
Simplicity is a hallmark of good design. High-converting websites prompt action in part by revealing only what users need to see. Designing with clarity is challenging; it requires careful planning and attention to every item’s meaning. But the extra effort spent removing distracting elements allows visitors the freedom to fully understand a design’s impact without interference.
The same is true of writing. Writers may sprinkle their pieces with extra words to appear more knowledgeable or to make their argument more…
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2014 brought a steady stream of changes to Google’s algorithm. The majority of the updates were aimed at preventing spam and low-quality content from reaching the top of the search results, and rewarding high-quality content. As collected by Moz, the changes that occurred in the first half of 2014 were:
February 6, 2014: Page Layout #3
The page layout…