Listen as we outline some strategies companies may sue to integrate their PR and SEO marketing.
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Read MoreDec 8
How voice search is changing the way people find your law firm
Voice search is an increasingly common way to use search engines, with companies like Google, Apple and Microsoft all pushing their versions of the technology. Google in particular has recently advertised its voice search capabilities in venues such as the World Series. More and more people are using voice search, and the increase in its usage is changing how people find law firms.
The increase in…
Read MoreDec 5
5 steps for more memorable marketing
Attorneys understand the value of a good presentation. Informal evidence gleaned from mock trial simulations suggests that, all other things being equal, merely the appearance of the defendant or witnesses can influence a jury’s decision. Whether you are attempting to negotiate a settlement, convince a jury or bring a new client on board, the way in which you present your case matters.
The same is true for marketing: presentation counts. How can you compete if generalizations and vague…
Read MoreDec 4
Building Quality Links
In this month’s CLM Lab podcast, we talk about the history of link building and what is in store for the future. Quality links are still at the center of your search engine marketing campaign and we look at new ideas and debunk old ones in this month’s Custom Legal Marketing Lab.
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Read MoreNov 7
How to maintain your rankings during a website redesign
By now, many firms own domains that are more than a decade old. Firms with an established web presence that are embarking on a redesign project must often work to create a new look for a site that already has a search marketing strategy in place. The process of refreshing a website’s layout and structure should not negatively affect the site’s ranking — but it can without proper planning. It is a waste of time, money and effort to…
Read MoreOct 31
How to get the best results from your marketing team
Your firm is investing time and money in online marketing, and you rightly expect to work with a team of professionals. If you decide to produce a new website product to better reach potential clients, you expect the process of development to run smoothly. And you want a branding strategy that works.
The worst-case scenario when working with a marketing company is for the process to break down, causing frustration that can hinder everyone’s ability to look for positive…
Read MoreOct 24
Top 9 attorney website must haves
Your firm’s website is working for you day and night, whether you are in or out of the office. It is many people’s introduction to your firm and the only interaction they may have with you before deciding whether to call. You must get visitors’ attention, and you must get it quickly.
Your website’s design should support your firm’s overall image and goals, and while each attorney website will be unique to the individual firm’s voice and message,…
Read MoreOct 20
How your firm should combine PR and SEO strategies
Previously, we looked at how PR and SEO are inextricably intertwined in the modern content marketing world. Here, we will take a look at some strategies companies can use to integrate their PR and SEO marketing.
What might a combination of PR and SEO look like? Robin Swire recently wrote on Moz about a PR stunt his firm orchestrated for a client specializing in parking…
Read MoreOct 17
How to use color to market and brand your firm effectively
Color choices play an important role in establishing and supporting a brand’s personality. Color can influence both buying decisions and general perceptions about a brand or product. But the relationship is not as straightforward as many marketers would have you believe. The way two different people with two different life experiences and personal preferences will perceive a color is unavoidably subjective.
To say that picking red as a primary color for your firm will make every potential client see…
Read MoreOct 14
How public relations and search engine optimization are intertwined
Traditionally, search engine optimization (SEO) and public relations (PR) had little in common; each had distinct goals and required distinct approaches and skill sets. That is no longer the case. Thanks to changes in search algorithms and in how the public consumes content, PR and SEO are now inextricably intertwined. As Moz recently reported, a good PR strategy should draw on SEO, and can boost…