Google released a new algorithm, nicknamed Pigeon, which alters the way local search results are generated in Goog Maps and Google Web.
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Read MoreOct 10
Lower search engine rankings now get more visibility
Online marketing tactics must constantly evolve in order to anticipate and adapt to increasingly complex search engine algorithms. Google notoriously updates its algorithm regularly in an effort to combat spam and meet searchers’ needs. Some changes are major and cause considerable shake-ups in the marketing community, but the majority are minor adjustments that are rarely noticed. According to Moz, Google tweaks its algorithm 500-600 times per year; no firm could be expected to keep up with such…
Read MoreOct 7
Does Yelp Deliver More Web Traffic than Legal Directories?
Building a trustworthy Yelp profile is clearly important for prospective client approval. With this information in hand, everyone at the Custom Legal Marketing Lab wanted to dig a little a deeper. Does Yelp’s popularity also convert to more referral traffic? That is, do these visitors to your Yelp profile then visit your law firm’s website and reach out for contact?
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Read MoreOct 3
How to increase traffic by producing goal-oriented content
Google provides a substantial number of resources on its Webmaster Central Blog about what its algorithm is and is not looking for when returning search results. While Google’s overall goal — providing results users find most helpful — has not changed, the process for finding these results is constantly being tweaked.
Your firm could try to keep up with every algorithm change in an ongoing struggle to be most relevant. But the effort is likely futile and…
Read MoreSep 26
What your law firm needs to know to get your emails noticed
Consumption of email on mobile devices is increasing rapidly. The rise of mobile email viewing is not surprising given the large shifts in internet browsing habits that have occurred over the past five years. According to a global Mobile Media Consumption report conducted by Decision Fuel and OnDevice Research on behalf of ad network InMobi, only 11 percent of internet users say they use a desktop machine most often to go online. The majority of respondents said…
Read MoreSep 22
Retargeting Means Never Having to Say Goodbye to Your Law Firm Visitors – Podcast
If your law firm wants to take advantage of a 10-20 percent conversion rate, try retargeted ads. Find out how that works in this podcast.
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Read MoreSep 19
How to build good links: seek out quality links that make sense
Links have always been an important factor in Google’s algorithm. One of Google’s original innovations, which distinguished it from other search engines in the 1990s, was associating the text of a link with both the page the link is on and the page to which it links. The relationship between the two pages was unique at the time; most search engines only associated the text of the link with the page it was on.
Read MoreSep 16
Authorship Dropped from Google Search Results
Webmaster trends analyst John Mueller announced in an August 28 Google+ post that Google search results will no longer display page authorship, also known as rel=author markup.
Mueller stated that Google tests found that taking authorship away did not reduce traffic to websites or increase clicks on ads.
Regarding the display of authorship information, Mueller wrote, “Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and…
Read MoreSep 12
Court rules Yelp can manipulate ratings based on ad purchases
The online review site Yelp can change the ratings of businesses on its site as it sees fit according to a decision by a federal appeals court. Yelp was accused of lowering the ratings of companies that did not purchase advertising on its site, and in a unanimous decision the court upheld its right to do so.
The owners of Cats and Dogs Animal Hospital in Santa Barbara, California alleged that Yelp was manipulating the reviews on the…
Read MoreSep 9
The End of Google Authorship – A Special Edition Podcast
Google’s Authorship project has officially ended. How will this impact your law firm’s website and author profiles?
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