As you may have heard, Google Places is now Google My Business. Billed as a versatile tool for small businesses, My Business is a repository for a large number of other Google services.
In short, it simplifies the communications components of marketing your law firm. Your firm no longer needs to go back and forth from one website to another to manage its business.
With this change, Google is entering into direct…
Read MoreIf you receive a manual action or unnatural links penalty on your website, it is not forever.
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Google’s algorithm uses a myriad of factors to determine what content to show users in search results. The algorithm is tweaked constantly in an effort to provide results that answer a searcher’s question in the best possible manner.
However powerful Google’s algorithm may be, it is not 100 percent responsible for evaluating the quality of pages and sites. Google employs human raters, known as its search quality team, to manually evaluate pages and assign page quality (PQ) rankings from…
Read MoreLast week we talked about staying compliant with Twitter’s logo guidelines. Here is a quick guide to getting more followers to your firm’s Twitter profile while correctly using Twitter’s imagery.
The practice of building relationships is not new to law firms. Networking and word of mouth referrals have long been important parts of practice development. Technology continues to add new dimensions to the ways in which professionals connect with colleagues and clients, but the underlying need to communicate and develop meaningful associations has not changed. Relationship-building requires and ability to listen, understand your audience, share useful information and provide a positive experience in person and online. Relationship-building is brand…
Read MoreYour law firm may be using the wrong Twitter logo. Since your law firm must be adhere to all trademark laws, check what you are using soon.
Like many other logos on the internet, Twitter logo use is only allowed in precisely specific ways. Make it a point to ensure you are in compliance with their trademark policy in all formats. The link below direct the proper colors, type of font, display guidelines and settings to use the Twitter brand…
Read MoreYahoo is back in the web traffic game – maybe or maybe not. Find out more.
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Organize and eliminate clutter. Bring peace to your office.
Professionals of all stripes struggle at times to complete tasks efficiently, without undue strain on mental or physical health. And not all demands are work-related. Internal voices remind you that you forgot to pick up the dry cleaning, that the dog needs to go to the vet or that you need to call the school about that parent-teacher conference. Preoccupation is too often a way of life.
Attorneys in particular must balance…
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If your law firm wants to take advantage of a 10-20 percent conversion rate, retargeted ads can help. With them, you never say goodbye to your firm’s visitors.
Retargeting interacts with the basic nature of social media. Everyone surfs multiple types of websites. Facebook in particular is highly popular, and it offers ways to share just about anything in one way or another.
Ever wonder how items you have been shopping for somewhere…
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Prospective clients have long been freed from relying on phone books or TV commercials to find an attorney. People have the ability to research your marketing claims and make comparisons among competing firms. They will come to meetings with questions about your process and your billing. Searchers have seen an explosion of options, from DIY legal kits, to small niche practices, to large nationwide and multi-national firms. And in the midst of this cacophony of information — some accurate…
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