Part one in this two-part series can be found here.
Like most social networks, your ability to benefit from YouTube One Channel relies heavily on the level of involvement to which your firm is willing to commit. At a minimum, you should brand your channel and fully fill out all meta data, like titles and descriptions, so your videos will be correctly categorized and easy to find….
Google Authorship is a method for attaching a specific author to online content so that the author can be associated with his or her work across the Internet, no matter where it is published. Google advertises Authorship as a good way to validate content, help get discovered and attract more readers.
The little pictures you see next to some search results are displayed because of Authorship. If you see those…
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YouTube rolled out its new One Channel platform over the spring and early summer. By now, whether you have set up your channel or not, any YouTube accounts you have should have long been converted to the new design. With the changes, Google is attempting to make the site more of a subscription based destination, rather than a video hosting site. As the name implies, all users now have a channel…
When measuring the success of search engine marketing, many law firms look at the leads emailed to them from their website. While lawyers notice an increase in cases, they often come via a very limited number of emailed leads.
The trend of leads using contact forms is decreasing while the ROI of online marketing for law firms is sharply increasing. How is this possible? Many people are opting to…
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Google is giving small business owners a chance to have their sites personally reviewed by engineers on Google’s webspam team. If you have a smaller site that you think should be ranking better against your larger competitors, this is your chance to plead you case.
Distinguished Engineer Matt Cutts put out the call on Twitter for owners of smaller websites to submit their information via a simple…
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One of the challenges of website design is combining many disparate items like text, pictures, links and illustrations into a harmonious page. If a layout is not well thought out, even the most beautiful design elements will suffer from poor display.
Some websites succumb to the misconception that visitors must be given as much information as possible as soon as they land on a page, which leads to an attempt to…
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When our parent company, Adviatech, was formed in 2005, the internet looked considerably different. Websites were narrower, animation and slideshows were limited to search-engine-discouraged Flash elements, and the Google’s search results were becoming excessively gamed and ugly.
It was a common practice in those days to set up directories and landing pages for each and every keyword. Google actually rewarded the hard work of spammers by ranking keyword-stuffed landing pages, rewarded…
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Marketers have been telling attorneys to blog for years, since it became obvious that content would rule the online marketing world. Scheduled blogging makes your website relevant to visitors, gives people a reason to trust your expertise and provides a consistent stream of content that is helpful when building organic links to your site.
Good blog entries take time. If you are blogging on a regular schedule, it can seem…
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Google has had an active summer, much to the chagrin of many, from a high-profile Penguin update to changes to its link scheme guidelines. But, as Eric Enge pointed out in an article about Google’s quality control process, the search giant doesn’t really care whether it ranks your site accurately. Google is interested in increasing overall search quality, not in small, individual cases. The best way to…
Branding is a commonly maligned concept. Branding and marketing are not the same thing. Find out why.
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