Those who use Gmail have, by this point, probably started to see their inboxes organized into tabs. Google began rolling out the new tabbed layout on May 29, and users have, over the past several months, been logging in to find the new filtering system in place for them.
Gmail now divides emails into three categories: Primary, Social and Promotions. Two additional tabs, Updates and Forums, can be added using…
Read MoreWe recently looked at the local results for Google, Yahoo!, and Bing in an attempt to find similarities among the results displayed in the search engines’ local results.
While Yahoo! and Bing are both powered by the same search engine, the logic behind their local results are very different.
In Yahoo!, a search for a Chicago personal injury lawyer yielded one spammy listing out of five. In Bing for that same search, we found four spammy entries out of five….
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Recent changes to Google’s guidelines coupled with statements from Matt Cutts, the head of Google’s Webspam team, that disparage the usefulness of press releases have made many firms nervous about their rankings and the future of their search marketing efforts. Just as everyone is adapting to summertime Penguin updates, additional modifications are forcing marketers to once again reconsider what the best strategies are for their clients.
Rule number one when facing…
Read MoreSimplicity can be difficult. Simplicity in website design is difficult as well, as most people want to fill white space. Not a good idea. Check out why.
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The July issue of Bigger Law Firm magazine features a column by Ryan Conley, Into The Future of SEO.
In it, Conley made a case for citations becoming as important as inbound links. Your law firm should embrace this concept with open arms.
Here is how it works:
1) Smith & Smith, LLP setup their Google+ Local page, connecting the profile to their website, lawexample.com.
2) In their profile,…
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This is part 3 in a series of posts about how to write content that people actually want to read and share. Part 1, which you can read here, focused on legal marketing article titles. Part 2 focused on email subject lines and can be found here.
Capturing readers’ attention and delivering content that ranks well in search results are quickly becoming the same thing. Search engines…
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We recently conducted a study to see if blogging really impacted search engine rankings. We searched for highly-competitive terms in some of the America’s largest cities and reviewed the top three natural rankings. Aside from blog activity, we also looked at the overall number of pages on the sites and social activity.
The results were mixed, but we found some interesting similarities. We looked at five key practice areas in…
Read MoreThis is part 2 in a series of posts about how to write content that people actually want to read and share. Part 1, which you can read here, focused on legal marketing article titles.
Marketers have been trying to invent new ways to get people’s attention since the invention of the profession. This is particularly true online, where visitors’ already short attention spans are even shorter. Email marketing is…
With the release of Penguin 2.0 in May, Google made it apparent that, among other things, a business’s location would play a little more heavily in search results. You may have noticed over the last few months that businesses near you are getting preferential placement in results for non-geo-specific terms like “sushi” or “veterinarian.” Your firm can take advantage of this development by adding a targeted local strategy to your…
There is a lot of discussion within the search engine marketing community surrounding the Google Penguin 2.0 updates and how they affect inbound links to your firm’s website. In last month’s issue of the Bigger Law Firm magazine, the author created a framework for how to think about search engine marketing moving forward. It’s about connections, not just links to your website.
Connections involve social connections, citations, websites which mention…
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