To Keep or not to Keep: Google Launches Note Taking App

google keepEarlier this week, Google officially launched Keep, a new Android-based note taking app. Keep addresses a substantial absence within the operating system – the lack of a native notepad or similar notes application. The interface is very simple and is designed to make it easy to make lists, snatch pictures, record thoughts (with voice) or type notes.

Reviews are mixed, with some questioning whether…

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Beat the crowd: Tips for rising above the competition in a saturated market

rise aboveThe Am Law Daily announced last week that early numbers show only modest growth for a prestigious group of New York’s largest law firms last year. Within the study is the admission from several partners that persistent pressure to lower rates is cutting into profitability, even with a rise in some types of litigation work. The push for firms to lower their rates or pursue alternative billing…

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Set your firm apart in a way that matters to clients

differentiateOne difficulty confronting firms that are operating in an undeniably saturated market is the ability to effectively communicate what sets them apart from all the other firms competing for the same clients. Many attorneys have begun to recognize that they must define themselves in a way that is distinct from their competition. And this is correct. One key to successful marketing is showing clients how you are…

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Google’s How Search Works site outlines the search process and offers live spam screenshots

searchGoogle has launched a website called How Search Works, which takes users through the process of search from crawling and indexing to displaying results. From a purely design standpoint, the site is a beautiful example of how modern coding techniques can create a completely interactive, animated and Flash-free website. It uses plenty of white space, large text and simple graphics to explain the indexing and search process….

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Six tips for building your blog readership

growplantLawyers blog for a variety of reasons, marketing often being chief among them. Blogging and other online social activity can be both rewarding and frustrating. Every regular blogger has wondered if there is really anyone out there reading their tips and insights. For your professional advancement (and peace of mind), it is good to know that your blog readership is growing. More readers mean…

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Spice up your attorney marketing with infographics

infographicAttorneys and law firms are not generally known for their infographics, but there is no reason that should be the case. You may love them or hate them, but regardless of your personal stance, it is important to recognize that they do garner more attention than plain-text posts and articles. Infographics are an easy way to distribute helpful facts, lists or other data. As social media assets, they are easy…

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