Feb 4

How Older Law Firm Websites Lose Their Position – Podcast

Google Penguin and Panda are not the only reasons an older law firm website loses ground in the search engines. Find out some of the common causes for dropped rankings.

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Interactive Guide Illustrates How Typography Affects Your Website’s Readability

The fonts you use on your website will affect visitors in a variety of ways. Font size, face, color and spacing all contribute to the design and readability of the pages. Large, open, sans serif fonts tell a much different story than small, compact condensed fonts, which in turn create a very different mood than those of the sturdy serif variety.

Fonts are an much overlooked design element. Too often,…

Mobile Optimization is a Must for Law Firms

Last year, Google’s paid links (listings powered by Adwords) saw traffic from mobile devices account for 25 percent of clickthroughs — a significant number, and one that law firms must pay attention to.

When looking at consistency between natural Google rankings on desktops and smart phones, we see little changes. About 85 percent of desktop rankings have the same position when conducting a search…

Fifteen Phrases You Can Drop (and not lose any meaning)

best practice Good writing is essential to your ability to communicate with clients, judges, colleagues, and those who read your blogs and social media posts (whom you hope to convert to clients at some point). Whether you are putting together formal articles and briefs or sending a quick email response, your writing can confirm that you are a professional adult… or tell a different story.

Even the best of us…

Design Terms Part Two: Fixed vs. Liquid Layouts

fluid Since nascent HTML began supporting images, colors and backgrounds, people have been experimenting with ways to dress up their pages. Website design has since flourished, with developments in code and technology giving designers the freedom to create layouts they could not have dreamed of ten years ago. But even with modern development capabilities, challenges still exist. Browser and operating statistics, coupled with on-site analytics, can help you predict what technology…

Facebook Graph to Help Law Firms Connect with Clients

Facebook’s announcement about their search engine, Facebook Graph, has left many with questions about how to make sure their firm is well-positioned when the new feature leaves beta and hits the mainstream.

While the company works to distinguish itself from Google, the process in which a Facebook page ranks well when users search in Facebook Graph shows a close resemblance to the classic rules of search engine optimization.

Facebook Studio posted…

New and Revolutionary! Fifteen of the Most Overused Words of 2012

bad words Every year, some words are more popular than others. As fashionable words get bandied about with abandon, you will find some of them begin to grate on you. The more they are seen and heard, the less meaning they retain. You can only read that something is “cutting-edge” so often before nothing will ever seem cutting-edge again. And how many times can you hear the phrase “best practices” before…

Design Terms: What is Grid Layout and is it Right for You?

grid Two websites that have a very different look and feel may, at their cores, be structured in much the same way. Before adding graphics, colors and text, you must decide what type of layout best fits your needs. Layouts can be fluid, fixed (more on that later), grid, one, two or three column. Grid layouts are popular because they can support a lot of information and content without looking unorganized….

How Legal Marketing Companies Bet Against You

Betting Against Law Firms We recently conducted an internal study, looking at how law firm marketing companies manage working for competing law firms. If a company is providing search engine optimization services, this is of particular importance, as there are only 10-15 natural listings between standard and local.