Google is constantly tweaking its algorithm in an effort to deliver the best information to its users. Big releases like Panda, Penguin, Hummingbird and Pigeon combine with smaller daily and weekly updates to create an environment in which search marketing tactics must continuously adjust. Some methods have remained relatively solid over the years, while others, like keyword stuffing and search engine submission, became obsolete long ago.
What are some common search marketing myths? What tactics can your firm drop in…
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The term “thin content” became a buzzword in the SEO industry two years ago, when Google’s Panda update started pounding websites that contained useless content. In definitions, “thin content” is often connected with short page length or low word count. But Google’s 
For nearly a decade, search engine marketers have been the hailing the blog as the best communication invention since 
In July 2014, Google released the Pigeon algorithm update, which significantly altered local search engine results pages (SERPs). As 2015 begins, it is important for law firms to understand the effects of Pigeon on local SEO strategies.
In our 
2014 brought a steady stream of changes to Google’s algorithm. The majority of the updates were aimed at preventing spam and low-quality content from reaching the top of the search results, and rewarding high-quality content. As collected by