Jul 6

Social Media Marketing for Attorneys: Make Your Clients’ Choices Easy

A recent article on forbes.com points out a growing disconnect between what marketing and business executives think consumers want and what those consumers actually want when it comes to interacting with companies online. While business leaders talk of building a community and engaging users, most consumers are just interested in getting some sort of perk or discount for following companies online. Being a part of a community is not their top priority.

This presents a unique challenge…

Building an Effective Mobile Attorney Website is an Important Law Firm Marketing Tool

smartphone Websites designed for desktop browsing are increasingly utilizing oversized elements like large headers, generous graphic features, full screen images and big, bold fonts. This is a design trend that many law firms have embraced successfully. However, while desktop monitors are getting larger, a growing portion of the population is viewing your website on smaller mobile devices like smart phones and tablets.

Having a website that is accessible to…

In an Age of Constant Connection, Good Lawyer Website Content is More Important than Ever

Theories about what constitutes an effective lawyer website have been evolving rapidly over the past several years. Gone are the days when an attorney could design a static brochure website, stick it on a server and then ignore it for months (or years) at a time. Law firm marketing experts and attorneys in the trenches increasingly agree that a good lawyer website…

The Right Technology Makes a Difference for Your Attorney Website

Building a good law firm website is a process that does not end once a set of page designs are chosen. With the design agreed upon, the development begins. And unfortunately, sometimes the best looking website designs can turn into a nightmare online if attention is not paid to the whole process, from brainstorming…

Thinking About a New Website? Define Your Goals From the Start.

If your firm is considering developing a new website or undertaking a website redesign, now is the best time to define your strategy. Before diving in, stop to consider what you want your website to do for your firm – how you want it to work for you. It is easy for a law firm website to suffer from information spread. But attempting to sell a…

Color Theory and Making the Right Connection with Your Law Firm Marketing

Color psychology is a complex science, one which people could spend their whole lives studying. It is something that we understand subconsciously when we choose the colors that surround us. It is why deep red dining room walls are more common than bright blue, and why muted earth tones are often seen in spas while bright primary colors adorn toy stores and playgrounds.

A potential client’s reaction to color must be taken into consideration when developing marketing strategies. A…

Produce Results for Your Firm with Strategic Website Design

Good attorney website design is a lot of things. But above all, it is functional. A website is well designed if it produces results. Even the most website is breathtakingly beautiful website design will fail if it does not encourage action.

Having worked in the design industry for many years, I have experienced an evolution in thinking about what constitutes good design. For a brief period, when design students were still smitten with Flash, online design galleries were filled…

Win New Clients with Effective Email Newsletter Design

As attorneys continue to utilize more (and better) web based marketing solutions, the email newsletter remains a popular tool. Newsletters can be quite effective. But attorneys have to employ a more delicate balance in their email communication than most other service providers. In a narrow legal sense, each state has its own bar rules and recommendations concerning attorney marketing and online communications, and attorneys must take care not to cross any ethical lines.

But from a broader marketing perspective…

Attorney Bios are an Important Lawyer Website Marketing Tool

Attorney bio pages on a law firm website are the pages most frequently visited by prospective clients. Bio pages can see up to twice the traffic of even a firm’s home page. Clearly they are important. Attorneys should take advantage of the exposure their bio pages receive by focusing on design and content that will engage visitors and generate leads.

Think of your attorney bio pages as an online extension of your office. You are inviting people in to…

Ten Lawyer Website Usability Tips – Part Two

Last week, we discussed several methods law firms can employ to ramp up their website’s usability. Making your firm’s site as intuitive and easy to use as possible helps give potential clients a positive experience and prompts calls and conversion. A well designed, fine-tuned website also encourages users to share your site and refer others to your firm.

Attention to detail in an attorney website is something that is most notable when absent. When done well, no one item…

Older posts

Newer posts

Jun 28

Building an Effective Mobile Attorney Website is an Important Law Firm Marketing Tool

Jun 20

The Right Technology Makes a Difference for Your Attorney Website

Jun 15

Thinking About a New Website? Define Your Goals From the Start.

Jun 13