In a highly saturated market, firms must pay attention to every piece of their marketing efforts. Small details may be the things that ultimately push people to choose you over the competition.
Convincing a website visitor to contact your firm is just a first step; the ultimate goal is of course to convert that visitor into a client. The more you can personalize their experience and convince them that…
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Much of the practice of search marketing is centered around getting people to your website. Having a diverse collection of links pointing to your site and ranking well in search engine results should increase the number of people visiting your pages. But what happens once those visitors arrive at your website. Are they staying? Do they read your articles or just scan your pages? Are they contacting you?
Keeping users…
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Having a regularly updated website and attorney blog are both important factors in any search marketing campaign. In addition to the basic SEO value of well-written content, frequent posting helps to establish trust with potential clients, who will come to see you as a reliable source of helpful information. Being the expert who people can turn to for helpful knowledge has good marketing potential.
But there is a whole world…
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Law firms may not want to think of themselves as small businesses, but competing for new clients increasingly requires the implementation of business strategies, from law firm practice management to holistic marketing plans. As traditional methods of attorney marketing continue to move toward obsolescence, online marketing efforts are taking a larger and larger share of marketing dollars. Because of this, your website must be effective.
MarketingProfs published a Read More
One of the more well-documented design trends of this year is a move toward more simple website layouts. Designers are removing clutter, utilizing larger elements, paring down navigation to the essentials and creating user experiences that are less busy and more intuitive. Simplicity is both visually appealing and increasingly necessary as firms strive to make content accessible to the widest audience on the greatest number of devices possible.
An aspect…
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Seminars and presentations can be powerful marketing tools. When your firm hosts an informational seminar, you fill the room with high-value leads – people who have willfully expressed interest in your areas of practice. Since you have a limited amount of time with your audience, you need to provide genuinely helpful materials. And you must make sure your presentation is memorable.
PowerPoint can be a dangerous thing….
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This month’s featured website is businessaviationcounsel.com, which was designed for aviation transaction attorney Stewart H. Lapayowker. Mr. Lapayowker’s site is being highlighted due to a combination of its layout, look and feel, and longevity. This project was completed in 2009, and aside from one programming update necessary to remove an outdated Flash-based menu, it has remained relevant without the need for a design overhaul for the last…
From a designer’s perspective, responsive website design is beautiful. It is simple: one site, many devices. With a responsive design, your site will transition seamlessly from desktop to mobile without the need for distinct urls. In addition, responsive designs often emphasize white space and large elements, giving sites room to breathe at all sizes. And, the consistency offered by employing responsive design is a valuable brand-building tool, since…
Spec work is the practice of performing a task for free – in this case design work – with the expectation that the initial offering will eventually lead to some sort of payment. It may or may not. People who request spec work are asking to receive materials, such as website layouts or logos, with the understanding that they will pay for the designs only if…
Earlier this week, Google officially launched Keep, a new Android-based note taking app. Keep addresses a substantial absence within the operating system – the lack of a native notepad or similar notes application. The interface is very simple and is designed to make it easy to make lists, snatch pictures, record thoughts (with voice) or type notes.
Reviews are mixed, with some questioning whether…
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