Internet connected devices such as phones, tablets and e-readers now outnumber people in the United States, according to data released by The NPD Group. Americans have 425 million web-enabled gadgets in homes across the country, while the latest Census report puts the human population at only 311.5 million.
Laptop and desktop machines are still the primary method people use when accessing the Internet from their homes, but the rapid…
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Last week we examined some of the strides website design has made while advances in technology continue to expand creative options. The year 2012 has seen the introduction of some interesting new styles and programming methods, as designers and developers eagerly experiment with some of the advanced capabilities in HTML 5. Here is the second part of our list of the top seven most popular web design trends of the…
With the new year approaching, LinkedIn has released their list of 2012’s top ten overused profile buzzwords. And they have created a helpful infographic to spread the news. Although the professional network added over 50 million new members this year, “creative” once again topped the list of words most frequently seen in profile descriptions. LinkedIn breaks down profile statistics for the United States and worldwide, and the word…
Researching your competitors is an important aspect of both the website design and marketing process. Keeping an eye on what others in your field (and locality) are doing helps provide important insight as to what works and what doesn’t. It also helps you avoid making the mistake of marketing your firm in a way that is too similar to that of other attorneys in you area. If your website looks…
Old web design advice is everywhere. You can tell a lot about the age of a list of website design tips is by what is being recommended. This, of course, is not the fault of the original author; screen resolution and browser usage statistics, along with programming languages, are constantly changing. At some point down the road, this post, like others before it, will be obsolete. When sifting through the plethora of…
Attorney websites have come a long way in the past few years. Lawyers are catching on to false marketing prophets and looking beyond cheesy and ineffective SEO tricks. Websites are becoming more helpful, more well-designed and more relevant to people seeking legal help. This is a good thing.
However, it is a big Internet, and there are still too many firms that fall victim to the lawyer website disconnect. To demonstrate this problem, Tech4Law created a law firm…
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Businesses have been setting up presences on Pinterest and integrating the network into their marketing for some time, but until now the site’s terms have explicitly limited activity on their boards to “personal, non-commercial use.” Because the network was created for individuals, developing a consistent professional presence was not entirely easy. You can, of course, pin your own content and prompt others to pin it as well. While this…
Keep your audience in mind when writing articles, blog entries and other social content.
Every profession has own language and jargon – a collection of terms that are used predominantly only by those within the industry. Some industries have more (and more obscure) jargon than others, and attorneys are one group of professionals who have acquired a reputation for being some of the worst offenders.
It is easy to succumb to the idea that using big words will make you…
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Some website design projects offer a chance to create a new site entirely from scratch. Perhaps a firm is just starting out with a new url, or maybe it has a relatively young or neglected website that is nowhere to be seen in search engine results. This gives designers and developers the chance to flesh out an information architecture, design and SEO strategy with what is basically a…
Responding to its growing popularity and requests from users, the photo sharing service Instagram has announced the arrival of online user profiles. Instagram has always allowed users to share pictures through email, text or across other social networks, but the service has until now not provided a single location on their own network for people to showcase their pictures.
Instagram profiles will be different from those on other social networking…
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