As the trend of eschewing Yellow Pages ads in favor of using technology to attract clients continues, firms will increasingly notice new clients saying, “I found you online.” Generally, if more people are finding your firm online, that is a positive development. The Internet helps level the playing field between large firms with abundant resources, mid-sized firms, and smaller firms who like to focus their practice on a limited…
Sep 19
Help Your Firm Avoid Social Media Mistakes
Advances in technology can open new opportunities for law firms. New marketing opportunities, new firm development and management opportunities and new opportunities to make mistakes.
If your firm has been engaged with social media for some time, you may be able to look back and laugh at some of your beginner online faux pas. If you are just starting to dip your toes in the water to test…
Read MoreSep 14
Maximize Your LinkedIn Engagement
LinkedIn is proving itself to be an adept student of social media lessons. Developers and management listen to users, monitor other platforms to see what features people find useful or lacking and implement their findings across their own network.
LinkedIn has steadily been adding useful features, helping to transforming it into a valuable peer-to-peer marketing tool. Of the popular social networks, it is the best for producing referral business….
Read MoreMay 9
Using Colors From Nature in Web Design: Inspiration for your Lawyer Website
Color plays one of the most important roles in determining an emotional response to a space, websites included, and yet color palettes in lawyer web design are too often either overdone or ignored. A more effective way to reach and convert visitors is by intentionally using color to create desired reactions and results.
Start learning from nature. Just because your firm’s website is sitting on a server and displayed on an “artificial” screen does not mean you should discard the…
Read MoreMay 4
Develop a Consistent Social Media Branding Strategy to Grow Business
Social networks can be a good way to give your law firm exposure and establish expertise within your practice area. Attorneys can comment on news items that are of particular relevance to their area of practice, and they can use social media to convey positive press about their firm. But social networks can also be a good way to make your firm look unprofessional or out of touch. Attorneys and firms that participate in social networks must do so…
Read MoreApr 27
Connect with Clients Through Powerful Pictures and Taglines
Your law firm’s website must capture users’ attention within seconds. Creating compelling photo and headline combinations is one of the more effective ways of drawing users in. A thoughtfully chosen image coupled with a short headline that evokes an emotional response can compel visitors to read more. And the longer prospects stay on your website, the more likely they are to contact your firm.
Copy and photography create something of a chicken and egg scenario in website design….
Read MoreApr 25
The Type on Your Law Firm’s Website is an Important Graphic Element
A good lawyer website has many things in balance. Relevant content, search-friendly graphics and headlines, responsive interactive elements, intuitive navigation, and an overall look and feel that is both distinct and able to connect with potential clients. Much of what is relevant to both search engines and people in need of legal services is the words on the page. Content is still king.
Since attorney websites must often utilize large amounts of copy for online marketing purposes, the way…
Read MoreApr 13
Break the Lawyer Website Mold
Attorney websites, by their nature, tend toward the formulaic. As a marketing tool, much of their function is instructive. Prospects want to learn about a firm, the types of cases it handles and the ways in which it assists clients’ unique needs. Unfortunately, this information often falls into predictable categories, and breaking out of those categories – or trying to be too clever – can cause confusion and frustrate users into clicking away.
However, just because lawyer websites must contain…
Read MoreApr 11
A Lawyer Website Design Only Works if Users Know What To Do
Even AT&T knows that consumers are no longer using the Yellow Pages as a primary method to search for professionals. Consumers are searching online, and marketing budgets have adjusted accordingly.
People (and businesses) that need an attorney are increasingly using law firm websites to filter their options before choosing which lawyer to call. A well designed, well populated, website shows off a firm’s professionalism and expertise, which helps establish trust with prospects and existing clients. There is simply no excuse…
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