With the new year approaching, LinkedIn has released their list of 2012’s top ten overused profile buzzwords. And they have created a helpful infographic to spread the news. Although the professional network added over 50 million new members this year, “creative” once again topped the list of words most frequently seen in profile descriptions. LinkedIn breaks down profile statistics for the United States and worldwide, and the word…
Dec 10
How Older Law Firm Sites Lose their Position
Having an old domain name and a well-established presence in Google can help your law firm achieve and keep high search engine rankings. But sometimes, older websites fall from their coveted positions, leaving the law office confused and faced with declining leads.
This…
Read MoreDec 3
How Older Websites Discourage New Clients
Having a website with a high ranking in search engines like Google and Bing is just the beginning. After your law firm is getting high placement, it’s time to improve the click-through rate (CTR). The click-through rate is a percentage which reflects the number of times your search engine listing is clicked on, compared to the number of times it is just shown and not clicked on.
Once your website…
Read MoreNov 30
The Law Firm Website Disconnect
Attorney websites have come a long way in the past few years. Lawyers are catching on to false marketing prophets and looking beyond cheesy and ineffective SEO tricks. Websites are becoming more helpful, more well-designed and more relevant to people seeking legal help. This is a good thing.
However, it is a big Internet, and there are still too many firms that fall victim to the lawyer website disconnect. To demonstrate this problem, Tech4Law created a law firm…
Read MoreNov 28
Pinterest Makes Sharing Easier with New Business Accounts
Businesses have been setting up presences on Pinterest and integrating the network into their marketing for some time, but until now the site’s terms have explicitly limited activity on their boards to “personal, non-commercial use.” Because the network was created for individuals, developing a consistent professional presence was not entirely easy. You can, of course, pin your own content and prompt others to pin it as well. While this…
Nov 26
Balancing Your Law Firm’s Marketing Budget for 2013
As 2012 is winding down, many law firms are looking to how they will spend next years’ marketing dollars. To get the most out of your marketing budget, some diversification is needed.
Phone Book
The Yellow Pages are obsolete. If you are currently paying for a full or half-page ad, consider downsizing to a quarter-page or eighth. Even demographics once loyal to phone books,…
Read MoreNov 20
Practice simplicity in your articles and marketing materials
Keep your audience in mind when writing articles, blog entries and other social content.
Every profession has own language and jargon – a collection of terms that are used predominantly only by those within the industry. Some industries have more (and more obscure) jargon than others, and attorneys are one group of professionals who have acquired a reputation for being some of the worst offenders.
It is easy to succumb to the idea that using big words will make you…
Read MoreNov 12
Great Design Can Fail Your Law Firm’s SEO But it Doesn’t Have To
While most of our clients come to us when it’s time to update their website’s design or rebrand their firm, others decide to go with their local branding firm. It’s not a common occurrence, but when it happens, we work closely with their selected firm to insure that the onsite search engine optimization is in place on their newly designed website.
One particular client was with us for several…
Read MoreNov 9
Prevent SEO mishaps during website design projects
Some website design projects offer a chance to create a new site entirely from scratch. Perhaps a firm is just starting out with a new url, or maybe it has a relatively young or neglected website that is nowhere to be seen in search engine results. This gives designers and developers the chance to flesh out an information architecture, design and SEO strategy with what is basically a…
Nov 7
Instagram opens new doors with web profiles for users
Responding to its growing popularity and requests from users, the photo sharing service Instagram has announced the arrival of online user profiles. Instagram has always allowed users to share pictures through email, text or across other social networks, but the service has until now not provided a single location on their own network for people to showcase their pictures.
Instagram profiles will be different from those on other social networking…
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