It is easy to forget about email with all the buzz surrounding social media and with marketers clamoring to be on the cutting edge of new technologies. But while email is not new or showy, it is still effective. According to email marketing and list management company iContact, over 70% of people check their email more than 6 times a day. A study published by
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Oct 8
Best Practices for Getting the Most out of Your Twitter Posts – Podcast
Twitter can be hard for attorneys to take seriously, but there is a place for your firm to create a community within your Twitter profile.
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Read MoreSep 7
Keep Your Website Development Running Smoothly
If your firm has decided to undertake a website project, you want the process from contract to launch to go as smoothly as possible. And you want a website that fits your firm’s needs and generates leads. Generally, this is how web projects progress.
But sometimes, the process breaks down. Attorneys may get frustrated with their web design and development teams. They think they are being ripped off (sometimes…
Read MoreSep 5
Best Practices for Getting the Most out of Your Twitter Posts
Twitter. It can be hard for attorneys to take seriously. The nature of the popular micro-blogging network with its frequent, short posts seems to bring out the worst and the most childish in people. It is the home of celebrity Twitter Wars, in which those with way too much time and ego trade insults in a public forum. It is also the home of a stream of pointless posts…
Aug 24
Use attorney videos to drive leads for your law firm
Attorney videos are gaining traction as useful online marketing tools. Videos can help provide prospects with answers to some basic questions about their legal needs. When people are searching for a lawyer, they are often also looking for answers and information, too.
In addition, videos introduce people to your firm’s personality. The most effective videos can help create trust with visitors. People often make hiring decisions based entirely on…
Read MoreAug 22
What social media practices spur the most engagement?
When your firm is engaging in social media marketing, it can seem at times like you are just throwing information out into the ether. Are people reading your updates? Do they like what you are sharing?
One of the most important things to remember about building a useful social media presence is that it takes time and patience. It is easy to get frustrated that you do not have enough…
Read MoreAug 15
Attorney website content planning
Writing good web content is a distinct skill. The style of web content is very different from that of traditional articles, and it is not something with which most attorneys have a lot of practice. Website copy must be written for a target audience of both clients and search engines. It must be informative and engaging. It must connect with visitors. At the same time,…
Aug 13
What Large Law Firms Do Differently with their Websites
A website is more than a page, picture and words. Visitors can assess the size of your law firm simply by looking at the design of your website and the way you organize content on it.
Last year, we wrote a blog titled, “What You Can Learn from Large Law Firms”. We looked at some of the largest law firms in the…
Read MoreAug 10
Bring the Legal Marketing Haiku to your Website
Haiku can be both fun and challenging. Distilling something seemingly complex down to 17 little syllables forces you to look at the essence of the subject and may help you to see it in a new light. Applying this art form to legal marketing is an exercise in focusing your attention on the core of what you do and how you help clients.
The legal marketing haiku was introduced by…
Read MoreAug 8
Attorneys Can Use Social Media and Adhere to Ethical Standards
Social media, to the chagrin of some and the delight of others, has muscled its way on to the legal marketing scene and is now a force that is difficult to ignore. Social media itself is not exactly new – Facebook is 8 years old – but its ubiquitous presence on law firm marketing blogs and in law firm marketing plans is a more recent…