The practice of building relationships is not new to law firms. Networking and word of mouth referrals have long been important parts of practice development. Technology continues to add new dimensions to the ways in which professionals connect with colleagues and clients, but the underlying need to communicate and develop meaningful associations has not changed. Relationship-building requires and ability to listen, understand your audience, share useful information and provide a positive experience in person and online. Relationship-building is brand…
Read MoreJun 25
How to market to changing client expectations
Prospective clients have long been freed from relying on phone books or TV commercials to find an attorney. People have the ability to research your marketing claims and make comparisons among competing firms. They will come to meetings with questions about your process and your billing. Searchers have seen an explosion of options, from DIY legal kits, to small niche practices, to large nationwide and multi-national firms. And in the midst of this cacophony of information — some accurate…
Read MoreMay 7
4 sustainable marketing strategies to displace old SEO myths
The search marketing landscape is constantly changing. Google will continue to strive to stay one step ahead of companies trying to find an easy trick for achieving page-one rankings — and it will continue to succeed. Google is very open about what its algorithm is looking for in a quality site. It is also very willing to share what tactics it considers to be spammy and what can earn your site a penalty. Regardless, some old SEO habits are…
Read MoreFeb 28
Focus on user experience to please visitors and search engines
Google refreshed its page layout algorithm in early February with a change that has been dubbed the “top heavy update.” The adjustment seems primarily to affect websites that have heavy advertisement population above the scroll. The objective is to filter sites that do not offer strong, original content up front and those with excessively busy layouts that distract users’ attention from page content.
As with many of its updates, Google has been hinting at the change for…
Read MoreJan 9
Old fashioned branding is the new SEO
For many years, it was easy for a search engine optimization company to con unsuspecting clients by claiming to have a magic bullet – a secret method that would propel any website straight to a page one ranking. Search was shrouded in a cloud of mystique upon which unethical companies could capitalize.
Since being ranked highly translates to profitability, businesses had an obvious incentive to try to game the system. Small companies in particular saw an easy way…
Read MoreSep 13
8 Ways to Get the Most our of Your YouTube Channel – Part 1
YouTube rolled out its new One Channel platform over the spring and early summer. By now, whether you have set up your channel or not, any YouTube accounts you have should have long been converted to the new design. With the changes, Google is attempting to make the site more of a subscription based destination, rather than a video hosting site. As the name implies, all users now have a channel…
Aug 21
Branding is more than a buzzword, it could influence your search ranking
Google has had an active summer, much to the chagrin of many, from a high-profile Penguin update to changes to its link scheme guidelines. But, as Eric Enge pointed out in an article about Google’s quality control process, the search giant doesn’t really care whether it ranks your site accurately. Google is interested in increasing overall search quality, not in small, individual cases. The best way to…
Aug 20
The Health Of Your Law Firm Brand – PODCAST
Branding is a commonly maligned concept. Branding and marketing are not the same thing. Find out why.
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Read MoreJun 26
Whose opinion matters when redesigning your firm’s website?
The reason a website is redesigned is to attract new clients. The old site may be out-of-date or not optimized for the world in which we now live; visitors may be accessing your site from a large desktop computer, a laptop, a midsize tablet, an ebook tablet, or a smartphone. Ultimately, the redesign is about getting new clients.
When your law firm’s website is getting redesigned, it’s natural to reach…
Read MoreJun 13
Five tips for getting the most engagement out of your Pinterest pictures
After a year of gathering data about how people interact with images on Pinterest, the team at Curalate believes they can predict whether or not your pictures will get noticed. Curate is a social media image analytics company that counsels businesses on how to optimize pictures for maximum engagement on Pinterest and Instagram. They have been steadily amassing a database of millions of images, which includes physical details about the picture – like colors, textures, aspect ratio and saturation…
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