The Am Law Daily announced last week that early numbers show only modest growth for a prestigious group of New York’s largest law firms last year. Within the study is the admission from several partners that persistent pressure to lower rates is cutting into profitability, even with a rise in some types of litigation work. The push for firms to lower their rates or pursue alternative billing…
Feb 4
How Older Law Firm Websites Lose Their Position – Podcast
Google Penguin and Panda are not the only reasons an older law firm website loses ground in the search engines. Find out some of the common causes for dropped rankings.
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Read MoreJan 14
LinkedIn Releases List Of Top Overused Profile Buzzwords – Podcast
LinkedIn has released their list of the top ten overused profile buzzwords. Be different and don’t use them. It sets you apart from the competition.
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Read MoreNov 2
Focus on benefits when communicating with prospective clients
Marketers like to talk about positioning, unique selling propositions and differentiation. Differentiate or die! is a common refrain heard among marketing gurus young and old.
Given the sheer number of firms competing within the same geographic areas, attorneys certainly face a challenge when attempting to set themselves apart from their competition. The reality of the legal profession is that it is not possible for firms to offer a service…
Read MoreOct 31
Avoid these five frightful web design mistakes to maximize usability
Tricks or treats, which is your website handing out to you? While you are gathering your costume or procuring your candy, your website is still out there, speaking on your behalf and functioning as a brand ambassador twenty-four hours a day. Do you know what it is doing when you are not watching? What it says about you behind your back?
Simply throwing up a static brochure site…
Read MoreOct 26
Visual marketing is gaining steam with the success of Instagram
Visual social marketing is creating buzz due to the rapid growth of companies like Pinterest and Instagram. Instagram is unique in that it is both a photo sharing application and a social network. People who take pictures with Instagram can share them across the app’s native network as well as other social networks like Facebook, Tumblr and Twitter.
Instagram is young, even by web standards, especially considering the amount…
Read MoreOct 12
Use design for inspiration not duplication
Great web design is many things, but above all it is functional. One of the first lessons new designers learn after they have left the cocoon of the classroom is that no matter how pretty their work may be, clients are only happy if it accomplishes certain objectives. In terms of law firm website design, this means turning visitors into prospects and prospects into clients. Attorney websites must convert.
Because of the need…
Read MoreJul 17
Stand Out Above Other Lawyers Simply by Understanding Your Clients
Law firm marketing professionals have a lot of ideas about how you can stand above your competition, from videos on your website to multimedia and more. With so many law firms using online videos and multimedia effects, it takes something a little more traditional to get extra attention.
What clients really want is a lawyer who understands their situation. One who understands what they are going through….
Read MoreMay 16
Set Your Law Firm Website Apart: Give Attention to Details Others Ignore
Attention to subtle details can elevate a lawyer website to stand above the crowded average website space. The right combination of textures, light and shadow can make certain elements pop, emphasizing important items and creating visual organization. If everything on a page looks flat, it is hard to distinguish one bit of information from another. Details create the sense of hierarchy that a website needs in order to prompt action and create results.
Effective websites employ a variety of techniques…
Read MoreMay 11
Niche Marketing Offers Advantages for Law Firms
Much has been written about niche marketing, to the point that it has become something of a marketing buzzword. But, overused or not, the concept of niche marketing is still very relevant to attorneys.
Technically defined, niche marketing is marketing that is targeted to focus on a sub set of potential customers or prospects. Finding your law firm’s niche and using it wisely has many advantages, particularly in a down economy. Attorneys can benefit from niche marketing because it helps…
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