Google’s algorithm uses a myriad of factors to determine what content to show users in search results. The algorithm is tweaked constantly in an effort to provide results that answer a searcher’s question in the best possible manner.
However powerful Google’s algorithm may be, it is not 100 percent responsible for evaluating the quality of pages and sites. Google employs human raters, known as its search quality team, to manually evaluate pages and assign page quality (PQ) rankings from…
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Content marketing will continue to get a lot of attention as websites adjust to Google’s new Hummingbird algorithm, which was quietly rolled out in August and formally announced at the end of September. This release is the first entirely new rewrite of the company’s algorithm since 2001, and it changes the way Google looks at keywords. Hummingbird is a move toward a more contextual, semantic search; that is, rather…
Recent changes to Google’s guidelines coupled with statements from Matt Cutts, the head of Google’s Webspam team, that disparage the usefulness of press releases have made many firms nervous about their rankings and the future of their search marketing efforts. Just as everyone is adapting to summertime Penguin updates, additional modifications are forcing marketers to once again reconsider what the best strategies are for their clients.
Content Marketing: Hail to the King