Static brochure websites are quickly becoming a thing of the past. People now expect frequently updated, current content and interactive design elements, even from an attorney website. Dated sites with links to old articles from your law school days do not connect with potential clients. As attorneys, you have a wealth of knowledge built from years of experience that you can harness to speak directly…
Feb 4
How Older Law Firm Websites Lose Their Position – Podcast
Google Penguin and Panda are not the only reasons an older law firm website loses ground in the search engines. Find out some of the common causes for dropped rankings.
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Read MoreJan 28
Mobile Optimization is a Must for Law Firms
Last year, Google’s paid links (listings powered by Adwords) saw traffic from mobile devices account for 25 percent of clickthroughs — a significant number, and one that law firms must pay attention to.
When looking at consistency between natural Google rankings on desktops and smart phones, we see little changes. About 85 percent of desktop rankings have the same position when conducting a search…
Read MoreJan 22
Facebook Graph to Help Law Firms Connect with Clients
Facebook’s announcement about their search engine, Facebook Graph, has left many with questions about how to make sure their firm is well-positioned when the new feature leaves beta and hits the mainstream.
While the company works to distinguish itself from Google, the process in which a Facebook page ranks well when users search in Facebook Graph shows a close resemblance to the classic rules of search engine optimization.
Facebook Studio posted…
Read MoreJan 17
Design Terms: What is Grid Layout and is it Right for You?
Two websites that have a very different look and feel may, at their cores, be structured in much the same way. Before adding graphics, colors and text, you must decide what type of layout best fits your needs. Layouts can be fluid, fixed (more on that later), grid, one, two or three column. Grid layouts are popular because they can support a lot of information and content without looking unorganized….
Jan 11
Eight ways to come up with new ideas for your lawyer blog
If you blog or write articles on a regular basis, you will inevitably face times during which you believe there is simply no way you can come up with another interesting topic. The blank page stares at you, taunting and mocking. Everything that can be written about has already been done.
Generating a regular flow of informative posts is difficult, but it is a necessity for…
Read MoreJan 7
A New Website Will Not Harm Your Firm’s Ranking
Online marketing consists of many things beyond just search engine placement – things such as your website. All of your online marketing efforts will eventually lead a potential client back to your law firm’s website. When that happens, is your website ready for conversion?
Some law firms have been building out their…
Read MoreDec 10
How To Prevent SEO Mishaps During Website Redesign – Podcast
Law firm website redesign projects must be undertaken with attention to all the details that affect the structure, programming and content. A well organized website helps your site’s performance.
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Read MoreNov 28
Pinterest Makes Sharing Easier with New Business Accounts
Businesses have been setting up presences on Pinterest and integrating the network into their marketing for some time, but until now the site’s terms have explicitly limited activity on their boards to “personal, non-commercial use.” Because the network was created for individuals, developing a consistent professional presence was not entirely easy. You can, of course, pin your own content and prompt others to pin it as well. While this…
Nov 20
Practice simplicity in your articles and marketing materials
Keep your audience in mind when writing articles, blog entries and other social content.
Every profession has own language and jargon – a collection of terms that are used predominantly only by those within the industry. Some industries have more (and more obscure) jargon than others, and attorneys are one group of professionals who have acquired a reputation for being some of the worst offenders.
It is easy to succumb to the idea that using big words will make you…
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