Infinite scrolling has become a popular feature for websites, particularly those that are image and content heavy. Infinite scrolling, as the name suggests, is a method for loading content continuously as the user scrolls through the page. Infinite scrolling eliminates the need for pagination; the user never actually reaches the bottom of a page.
The infinite scroll gained recognition through use on sites like Pinterest and Facebook, each of which have seemingly infinite amounts of content available to load…
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When conducting a search on Google’s homepage, you may have noticed a little button to the right of “Google Search” which says “I’m Feeling Lucky”. Originally, the feature was a fun way to explore the web. Click “I’m Feeling Lucky,” and you go straight to the top-ranking website connected to your search while skipping the search results page. Today, Google uses the button to help Googlers discover art,…
Many law firms see a mobile app as just another item on the list of desirable marketing tools. Once it’s built, they cross it off the list and don’t think about it again, even if it attracts very little attention. They don’t realize that an app needs a marketing plan of its own to really succeed.