Google’s algorithms updates are hard to keep up with on your own. But luckily, we and other legal marketing professionals are keeping up and finding ways of helping you stay up to date. Read these excellent articles on ways of improving your website and SEO to gain new quality cases.
8 website tips and tricks to Increase your caseload (Consultwebs)
Your website should draw in the right prospective clients, and convince…
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Whether you practice immigration, criminal defense, medical malpractice or securities law, your FAQ page is vitally important to existing and potential clients. While you cannot answer every single question someone is bound to ask, if your law firm does provide solid answers to the most frequently asked legal conundrums, you get noticed. It’s just that simple.
It also helps to keep adding new questions your law firm fields as they come in. Staying up-to-date and relevant in your area…
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Your firm’s website must play many roles. At its core, your website works as a marketing tool and 24-hour brand ambassador for your firm. However, technology has advanced to such an extent that static sales pages no longer suffice — either for visitors or search engines.
“In the future, the winners in the legal world may succeed by dint of survival of the most responsive.”
–Richard Susskind, The End of Lawyers (2008)
Attorney websites are evolving to become client relations…
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Voice search is an increasingly common way to use search engines, with companies like Google, Apple and Microsoft all pushing their versions of the technology. Google in particular has recently advertised its voice search capabilities in venues such as the World Series. More and more people are using voice search, and the increase in its usage is changing how people find law firms.
The increase in…
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We recently conducted a study to see if blogging really impacted search engine rankings. We searched for highly-competitive terms in some of the America’s largest cities and reviewed the top three natural rankings. Aside from blog activity, we also looked at the overall number of pages on the sites and social activity.
The results were mixed, but we found some interesting similarities. We looked at five key practice areas in…
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