Facebook’s news about their new search engine in beta development, Facebook Graph, has left many law firms with questions about how to make sure their site is well-positioned when it is launched.
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Most law firms understand that regular online activity helps with marketing efforts. But the formula for success can seem elusive, and frequent changes to search algorithms frustrate some firm’s efforts. Your ranking may bounce about unpredictably, making it difficult to determine what is working and what is not. It is clear that blogging and social media can be a force for good, but they may also backfire, harming your reputation…
You don’t have to lose your law firm’s SEO achievements when you redesign your website. A few tips to avoid this happening.
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Some website design projects offer a chance to create a new site entirely from scratch. Perhaps a firm is just starting out with a new url, or maybe it has a relatively young or neglected website that is nowhere to be seen in search engine results. This gives designers and developers the chance to flesh out an information architecture, design and SEO strategy with what is basically a…
This year’s Penguin updates from Google have changed how many law firms are positioned in the search results. Many existing links are now useless or damaging.
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