Hootsuite’s Social Media Image Size Guide for 2021 (Hootsuite)
Are you looking to better streamline your law firm’s social media marketing? Bookmark this informative infographic of the latest social media image sizes for 2021.
Keyword Clusters: Advanced SEO Content Strategy for Competitive SERP (Search Engine Journal)
“With every core update, Google gets more literary. But despite Google getting smarter, many site owners still optimize their websites with only a few keyword targets…
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Long-form pages are becoming increasingly popular among web users. But it’s not just humans who like them; Google also rewards this media-rich content. We will explain why in a moment.
What is long-form content?
A long-form page consists of in-depth copy paired with other forms of media. While a standard article may include a picture with some text, long-form content integrates graphics and other forms of media to tell a story.
Another characteristic of long-form pages is (as the name implies)…
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Two metrics that are often used to determine a website’s performance are time on site and bounce rate. Bounce rate is the percentage of times a user clicks on a page and leaves without visiting any other page; in other words, the percentage of single-page visits. A high bounce rate can indicate that your landing pages are not providing visitors with the information they need. However, a high bounce rate paired with high conversions can indicate that people are…
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Visual input
How does your brain perceive a logo? How does copywriting play to the brain’s impulses? What role do emotions play in our decision-making?
Understanding the role of the brain’s cognitive biases and tendencies in the marketing process is essential to converting more leads. The way our brains are wired to respond to marketing features is simpler than you may think. In fact, while each mind is unique, we often respond in predictable ways.
In this three-part blog series, we’ll cover…
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A new study from Twitter reveals what factors cause some tweets to be more successful than others. The research confirms what third-party analysis and user observation have long demonstrated: tweets that contain images prompt the most engagement. Posts with video and links also receive more attention.
Twitter analyzed over 2 million tweets sent from accounts within the United States. Researchers looked for tweets containing photos, #hashtags, links, videos and a number or a digit — such as…
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Attorneys and law firms are not generally known for their infographics, but there is no reason that should be the case. You may love them or hate them, but regardless of your personal stance, it is important to recognize that they do garner more attention than plain-text posts and articles. Infographics are an easy way to distribute helpful facts, lists or other data. As social media assets, they are easy…
Last week we examined some of the strides website design has made while advances in technology continue to expand creative options. The year 2012 has seen the introduction of some interesting new styles and programming methods, as designers and developers eagerly experiment with some of the advanced capabilities in HTML 5. Here is the second part of our list of the top seven most popular web design trends of the…