When your law firm started thinking about a strong online marketing plan, you probably ran a few searches on local competing law firms. After getting a look at the top-ranking crowd, you may have then contacted a search engine marketing company and declared that you wanted them to do whatever your competitor was doing.
In fact, some companies offer that same tactic. They check a competitor’s link portfolio and…
Read MoreGoogle’s recent Penguin update targeted websites that had links pointing from sketchy internet neighborhoods. Does your law firm have a link which points traffic to it from a website advertising paid links? Is it in a directory that you can only get listed in by exchanging a link or paying a fee? Those links now work against your law firm’s ranking in Google.
As news about Penguin’s targeting spread, some website owners cried foul, claiming that not all websites linking…
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There is a strong call for content volume if you want your law firm’s website to be easily found via Google. From onsite content such as blogs, social network content, and marketing literature including ebooks, press releases, and articles, the demand for a lot of content can be overwhelming.
Prepare to be over-overwhelmed.
Unique content is not the only element to worry about. Google can also identify similar topics within unique…
Read MoreGood attorney website design is a lot of things. But above all, it is functional. A website is well designed if it produces results. Even the most website is breathtakingly beautiful website design will fail if it does not encourage action.
Having worked in the design industry for many years, I have experienced an evolution in thinking about what constitutes good design. For a brief period, when design students were still smitten with Flash, online design galleries were filled…
Read MoreColor plays one of the most important roles in determining an emotional response to a space, websites included, and yet color palettes in lawyer web design are too often either overdone or ignored. A more effective way to reach and convert visitors is by intentionally using color to create desired reactions and results.
Start learning from nature. Just because your firm’s website is sitting on a server and displayed on an “artificial” screen does not mean you should discard the…
Read MoreEven AT&T knows that consumers are no longer using the Yellow Pages as a primary method to search for professionals. Consumers are searching online, and marketing budgets have adjusted accordingly.
People (and businesses) that need an attorney are increasingly using law firm websites to filter their options before choosing which lawyer to call. A well designed, well populated, website shows off a firm’s professionalism and expertise, which helps establish trust with prospects and existing clients. There is simply no excuse…
Read MoreThis episode covers the value of a professional design and how that design works with search engine optimization and your firm’s legal marketing goals.
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Read MoreIn this podcast, Sierra Winter talks about way to make your law firm ranking higher in the search engines, creatively.
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