Online marketing is valuable to law firms because it reaches out to a large audience of potential new clients. Unlike the world we entered almost nine years ago, today’s online landscape is much bigger than keywords. It goes beyond rankings and trying to impress Google.
People are on social networks. They’re reading news. They’re reading opinions. They’re reading news about others’ opinions. They have…
Read MoreMarketers have been telling lawyers to blog for years, because content rules when it comes to online marketing. Blogging can be tedious if you are fresh out of ideas. Here are nine areas that might give your tired brain a boost for ideas.
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Content marketing will continue to get a lot of attention as websites adjust to Google’s new Hummingbird algorithm, which was quietly rolled out in August and formally announced at the end of September. This release is the first entirely new rewrite of the company’s algorithm since 2001, and it changes the way Google looks at keywords. Hummingbird is a move toward a more contextual, semantic search; that is, rather…
Attorney marketing is tricky in many ways. You must sell a service that only a certain percentage of the population will ever need, and you do not have the same ability to manufacture demand as large retail companies like Nike or Apple. Attorneys are also restricted in many different ways by a variety of recommendations unique to each state bar’s interpretation of best marketing practices. Lawyers must even approach marketing…
When measuring the success of search engine marketing, many law firms look at leads sent to them from their websites. It seems leads via mobile are changing website lead dynamics.
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Pinterest announced on its blog last week that it would be expanding its current bundle of rich pins to include article pins. Article pins will contain additional information, like the headline, author, story description and link to the article, within the pin itself. The feature will be rolled out over the coming months, with larger publishers already seeing access to the new pins.
Previously, when a publisher pinned an…
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Generally, the consequence for taking a shortcut with your search engine marketing is some sort of disciplinary action from Google. But a law firm in San Diego is getting more than an SEO problem; the online review and business directory, Yelp, is suing the firm, claiming their employees posted fake reviews to the company’s Yelp profile.
The firm owner, Julian McMillan, believes there is no merit to the case and that…
Read MorePart one in this two-part series can be found here.
Like most social networks, your ability to benefit from YouTube One Channel relies heavily on the level of involvement to which your firm is willing to commit. At a minimum, you should brand your channel and fully fill out all meta data, like titles and descriptions, so your videos will be correctly categorized and easy to find….
When measuring the success of search engine marketing, many law firms look at the leads emailed to them from their website. While lawyers notice an increase in cases, they often come via a very limited number of emailed leads.
The trend of leads using contact forms is decreasing while the ROI of online marketing for law firms is sharply increasing. How is this possible? Many people are opting to…
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Google is giving small business owners a chance to have their sites personally reviewed by engineers on Google’s webspam team. If you have a smaller site that you think should be ranking better against your larger competitors, this is your chance to plead you case.
Distinguished Engineer Matt Cutts put out the call on Twitter for owners of smaller websites to submit their information via a simple…
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