Google has had an active summer, much to the chagrin of many, from a high-profile Penguin update to changes to its link scheme guidelines. But, as Eric Enge pointed out in an article about Google’s quality control process, the search giant doesn’t really care whether it ranks your site accurately. Google is interested in increasing overall search quality, not in small, individual cases. The best way to…
Aug 20
The Health Of Your Law Firm Brand – PODCAST
Branding is a commonly maligned concept. Branding and marketing are not the same thing. Find out why.
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Read MoreAug 14
Four Ways Gmail Inbox Tabs Could Be a Positive Development for Email Marketing
Those who use Gmail have, by this point, probably started to see their inboxes organized into tabs. Google began rolling out the new tabbed layout on May 29, and users have, over the past several months, been logging in to find the new filtering system in place for them.
Gmail now divides emails into three categories: Primary, Social and Promotions. Two additional tabs, Updates and Forums, can be added using…
Read MoreAug 2
How to Write Content that Captures Your Readers’ Attention, Part 3: Compelling Copy
This is part 3 in a series of posts about how to write content that people actually want to read and share. Part 1, which you can read here, focused on legal marketing article titles. Part 2 focused on email subject lines and can be found here.
Capturing readers’ attention and delivering content that ranks well in search results are quickly becoming the same thing. Search engines…
Read MoreJul 26
How to Write Content that Captures Your Readers’ Attention, Part 2: Email
This is part 2 in a series of posts about how to write content that people actually want to read and share. Part 1, which you can read here, focused on legal marketing article titles.
Marketers have been trying to invent new ways to get people’s attention since the invention of the profession. This is particularly true online, where visitors’ already short attention spans are even shorter. Email marketing is…
Jul 24
7 Ways to Enhance Your Local Search Marketing Efforts
With the release of Penguin 2.0 in May, Google made it apparent that, among other things, a business’s location would play a little more heavily in search results. You may have noticed over the last few months that businesses near you are getting preferential placement in results for non-geo-specific terms like “sushi” or “veterinarian.” Your firm can take advantage of this development by adding a targeted local strategy to your…
Jul 22
Your law firm’s outbound links still play an important role
There is a lot of discussion within the search engine marketing community surrounding the Google Penguin 2.0 updates and how they affect inbound links to your firm’s website. In last month’s issue of the Bigger Law Firm magazine, the author created a framework for how to think about search engine marketing moving forward. It’s about connections, not just links to your website.
Connections involve social connections, citations, websites which mention…
Read MoreJul 19
How to Write Content that Captures Your Readers’ Attention, Part 1 – Headlines
This is part 1 in a series of posts about how to write content that people actually want to read.
Some tried and true marketing tactics are no longer effective, especially when speaking to online viewers. People have been hit with so much hyperbole, so many empty, information-free articles, and so many offers that seem – and are – too good to be true that they have simply begun ignoring…
Read MoreJul 4
Find your inspiration – a holiday grab bag of helpful design resources
In honor of America’s birthday, here is little a gift for everyone: links to provide you with inspiration for your next marketing project along with some bonus tools to help clear clutter and enhance your productivity.
Typography
Fonts are an often overlooked design element – a smattering of Arial, Verdana or Times arranged into paragraphs for general consumption. But your typography is actually the largest design element on…
Read MoreJun 28
User behavior is changing – give people multiple ways to find your website
A report released by Forrester Research showing more people than ever are using social media to find websites has been garnering a lot of attention among marketers. For lovers of social networks, the data confirms what they have been trying to convince businesses of for some time: social will overcome search as the primary method people use to find your site.
According to the report, 54%…
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