Mar 1

Spice up your attorney marketing with infographics

Attorneys and law firms are not generally known for their infographics, but there is no reason that should be the case. You may love them or hate them, but regardless of your personal stance, it is important to recognize that they do garner more attention than plain-text posts and articles. Infographics are an easy way to distribute helpful facts, lists or other data. As social media assets, they are easy…

Create the right impression with your profile picture

Even if you are consistently posting the most prescient, insightful information on your social media profiles, people will likely notice your picture before they start paying attention to what you have to say. First impressions matter, and they are almost always visual.

Like it or not, you need a good profile picture – a picture of you, not your dog or your child or your favorite beach. And…

Yes, you should pay attention to your law firm tagline

words Law firms have more considerations than other service providers and retail businesses when it comes to choosing a name. Traditionally, a firm’s name is made up of the name of its partner or partners. In cases where there are too many partners to list, the firm’s name may contain only the names of senior partners or founders.

The past few years have seen a…

Is your firm developing its own voice online?

Most law firms understand that regular online activity helps with marketing efforts. But the formula for success can seem elusive, and frequent changes to search algorithms frustrate some firm’s efforts. Your ranking may bounce about unpredictably, making it difficult to determine what is working and what is not. It is clear that blogging and social media can be a force for good, but they may also backfire, harming your reputation…

Interactive Guide Illustrates How Typography Affects Your Website’s Readability

The fonts you use on your website will affect visitors in a variety of ways. Font size, face, color and spacing all contribute to the design and readability of the pages. Large, open, sans serif fonts tell a much different story than small, compact condensed fonts, which in turn create a very different mood than those of the sturdy serif variety.

Fonts are an much overlooked design element. Too often,…

Mobile Optimization is a Must for Law Firms

Last year, Google’s paid links (listings powered by Adwords) saw traffic from mobile devices account for 25 percent of clickthroughs — a significant number, and one that law firms must pay attention to.

When looking at consistency between natural Google rankings on desktops and smart phones, we see little changes. About 85 percent of desktop rankings have the same position when conducting a search…

New and Revolutionary! Fifteen of the Most Overused Words of 2012

bad words Every year, some words are more popular than others. As fashionable words get bandied about with abandon, you will find some of them begin to grate on you. The more they are seen and heard, the less meaning they retain. You can only read that something is “cutting-edge” so often before nothing will ever seem cutting-edge again. And how many times can you hear the phrase “best practices” before…

How Legal Marketing Companies Bet Against You

Betting Against Law Firms We recently conducted an internal study, looking at how law firm marketing companies manage working for competing law firms. If a company is providing search engine optimization services, this is of particular importance, as there are only 10-15 natural listings between standard and local.

Over the last four years, the number of online marketing firms which claim to focus on attorneys…

Communication counts – avoid clichés and buzzwords like the plague

Poor writing is an instant turnoff. Be it incorrect grammar, overused and tired phrases or a simple failure to proofread adequately, sloppy writing comes across as lazy and unprofessional. For attorneys who must be able to communicate with a range of audiences, from judges to peers to clients and prospective clients, bad writing habits can be costly.