Google began testing promoted video ads within its search results in late August, according to industry insiders. For now, Google is declining to comment about details, such as when video ads may come fully online and how they would be formatted within the page. However, the incorporation of video ads into Google’s suite of services is a natural progression as search continues to evolve away from plain text links and toward a more immersive multimedia experience.
Google’s move is…
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If your law firm is active on Facebook, you already know that “Likes” are valuable to your marketing efforts. When someone Likes your firm’s page, each of your posts has a chance to appear on that person’s News Feed – their personalized Facebook front page, which aggregates stories from the individuals, businesses, and organizations that they follow. Moreover, their friends might see a notification that they have Liked your page, further…
Marketers have suspected for some time that organic Facebook post reach is on the decline. Last year, Facebook released an algorithm update with the stated goal of weeding out spammy content. At the time, the social network reassured business users that median page reach would not change. But after the change some brands claimed that their unpaid (organic) posts were appearing in fewer fans’ News Feeds. Companies were understandably concerned about their continued ability to reach consumers.
Shortly after the…
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