Content marketing will continue to get a lot of attention as websites adjust to Google’s new Hummingbird algorithm, which was quietly rolled out in August and formally announced at the end of September. This release is the first entirely new rewrite of the company’s algorithm since 2001, and it changes the way Google looks at keywords. Hummingbird is a move toward a more contextual, semantic search; that is, rather…
Oct 4
Pinterest adds article pins to its collection of rich content
Pinterest announced on its blog last week that it would be expanding its current bundle of rich pins to include article pins. Article pins will contain additional information, like the headline, author, story description and link to the article, within the pin itself. The feature will be rolled out over the coming months, with larger publishers already seeing access to the new pins.
Previously, when a publisher pinned an…
Read MoreJun 28
User behavior is changing – give people multiple ways to find your website
A report released by Forrester Research showing more people than ever are using social media to find websites has been garnering a lot of attention among marketers. For lovers of social networks, the data confirms what they have been trying to convince businesses of for some time: social will overcome search as the primary method people use to find your site.
According to the report, 54%…
Read MoreJun 13
Five tips for getting the most engagement out of your Pinterest pictures
After a year of gathering data about how people interact with images on Pinterest, the team at Curalate believes they can predict whether or not your pictures will get noticed. Curate is a social media image analytics company that counsels businesses on how to optimize pictures for maximum engagement on Pinterest and Instagram. They have been steadily amassing a database of millions of images, which includes physical details about the picture – like colors, textures, aspect ratio and saturation…
Read MoreMay 31
Keep your email marketing fresh: Study confirms it still produces results
Research released in Monetate’s Ecommerce Quarterly (EQ) report for Q1 2013 reveals that email is still an important marketing tool for businesses. According to data collected during the first quarter of this year, email is actually a larger driver of conversion than search.
The study examined over 500 million shopping experiences and found that email marketing converted more than 3 percent of the time, while search came in…
Read MoreMay 10
Find balance with your search and social marketing efforts
Each new, highly publicized update Google releases causes some frustration among businesses that see their rankings fluctuate as the changes take effect. And Google will continue to hone its algorithm in an attempt to make search results as helpful as possible for those in need of information or services.
However, through all of Google’s updates, the basic rules have remained the same. And so has the underlying formula: a combination…
Read MoreApr 19
Five Things the Most Effective Websites Have in Common
Law firms may not want to think of themselves as small businesses, but competing for new clients increasingly requires the implementation of business strategies, from law firm practice management to holistic marketing plans. As traditional methods of attorney marketing continue to move toward obsolescence, online marketing efforts are taking a larger and larger share of marketing dollars. Because of this, your website must be effective.
MarketingProfs published a Read More
Mar 1
Spice up your attorney marketing with infographics
Attorneys and law firms are not generally known for their infographics, but there is no reason that should be the case. You may love them or hate them, but regardless of your personal stance, it is important to recognize that they do garner more attention than plain-text posts and articles. Infographics are an easy way to distribute helpful facts, lists or other data. As social media assets, they are easy…
Feb 22
Create the right impression with your profile picture
Even if you are consistently posting the most prescient, insightful information on your social media profiles, people will likely notice your picture before they start paying attention to what you have to say. First impressions matter, and they are almost always visual.
Like it or not, you need a good profile picture – a picture of you, not your dog or your child or your favorite beach. And…
Read MoreFeb 20
Good Social Network Protocol is Really a Matter of Common Sense
NPR’s Talk of the Nation produced a program this week about the social media habits of employees in an era when a person’s online activity may cost them their job. A recent decision by the National Labor Relations Board (NLRB) changes the rules slightly about what can be deemed a fireable offense, but employers continue to use a person’s social network habits as a…