A Complete Guide to Law Firm Website Content (Clio)
In this article, Josh Kern breaks down his four best practices on how you can effectively create content to best optimize your law firm's website without overwhelming yourself.
How to Optimize for Rich Snippets: A Complete Guide (Search Engine Journal)
Google's Rich Snippets feature adds more information, visual interest and is a great way to improve your law firm's online visibility. Learn the difference between rich snippets, rich results and featured snippets and how to include this feature to your SEO strategy.
7 Web Design Mistakes Small Businesses Should Avoid (Onix)
A good website design straddles between being both visually striking and simply functional. In this article learn about most common website design mistakes you should avoid.
How to Increase Instagram Engagement (On Organic Posts and Ads) (AdEspresso)
Increased social media engagement is an opportunity for law firms to create social proof, a psychological phenomenon where people copy the action the action of others, provide opportunities conversations to happen and a sign of relevancy. Here are some tips that can help increase your social media engagement on Instagram and other platforms.
Keyword Stuffing Your Google My Business Listing Can Have a Negative Impact (Bigger Law Firm)
Here are options to consider that can elevate your lead generation by adding diversity to your marketing tactics and thinking beyond the "just add content" doctrine.
In Case You Missed It:
Five Ways Your Firm Can Generate More Leads From Its Website (That Aren't Just More Content)
Besides writing content for your users, there are multiple avenues your law firm can take in the digital space for lead generation. Here are five ways your law firm can leverage your website for more leads.
Jessylyn Los Banos is a content developer for law firms at Custom Legal Marketing.
Internet connected devices such as phones, tablets and e-readers now outnumber people in the United States, according to data released by The NPD Group. Americans have 425 million web-enabled gadgets in homes across the country, while the latest Census report puts the human population at only 311.5 million. 
Last week we examined some of the strides website design has made while advances in technology continue to expand creative options. The year 2012 has seen the introduction of some interesting new styles and programming methods, as designers and developers eagerly experiment with some of the advanced capabilities in HTML 5. Here is the second part of our list of the top seven most popular web design trends of the…
Tricks or treats, which is your website handing out to you? While you are gathering your costume or procuring your candy, your website is still out there, speaking on your behalf and functioning as a brand ambassador twenty-four hours a day. Do you know what it is doing when you are not watching? What it says about you behind your back? 
If your firm has decided to undertake a website project, you want the process from contract to launch to go as smoothly as possible. And you want a website that fits your firm’s needs and generates leads. Generally, this is how web projects progress. 
We have written often about how blogging can drive traffic to your law firm website. A good blog can help you generate more leads and more cases. But like all law firm marketing related efforts, blogging must be done with a purpose. Blog entries that do not address client needs or speak to the right audience may not produce the best results. 
The value of blogging for attorneys lies in creating relevant content. Writing and posting regularly to a blog on your attorney website helps establish you as a trusted resource and creates interest in your work, giving prospects and clients a reason to return to your website and to refer it to others. 