The question of how important a law firm logo is in the grand scheme of attorney marketing and practice building is still a matter of some debate online. A recent post on lawyerist.com engendered an unnecessarily confrontational discussion among commenters about the wisdom of spending any time or money on a logo at all. Why bother, some argued; no one hires an attorney based on a…
Jun 28
Building an Effective Mobile Attorney Website is an Important Law Firm Marketing Tool
Websites designed for desktop browsing are increasingly utilizing oversized elements like large headers, generous graphic features, full screen images and big, bold fonts. This is a design trend that many law firms have embraced successfully. However, while desktop monitors are getting larger, a growing portion of the population is viewing your website on smaller mobile devices like smart phones and tablets.
Having a website that is accessible to…
Read MoreJun 22
In an Age of Constant Connection, Good Lawyer Website Content is More Important than Ever
Theories about what constitutes an effective lawyer website have been evolving rapidly over the past several years. Gone are the days when an attorney could design a static brochure website, stick it on a server and then ignore it for months (or years) at a time. Law firm marketing experts and attorneys in the trenches increasingly agree that a good lawyer website…
Jun 15
Thinking About a New Website? Define Your Goals From the Start.
If your firm is considering developing a new website or undertaking a website redesign, now is the best time to define your strategy. Before diving in, stop to consider what you want your website to do for your firm – how you want it to work for you. It is easy for a law firm website to suffer from information spread. But attempting to sell a…
Jun 8
Produce Results for Your Firm with Strategic Website Design
Good attorney website design is a lot of things. But above all, it is functional. A website is well designed if it produces results. Even the most website is breathtakingly beautiful website design will fail if it does not encourage action.
Having worked in the design industry for many years, I have experienced an evolution in thinking about what constitutes good design. For a brief period, when design students were still smitten with Flash, online design galleries were filled…
Read MoreJun 6
Win New Clients with Effective Email Newsletter Design
As attorneys continue to utilize more (and better) web based marketing solutions, the email newsletter remains a popular tool. Newsletters can be quite effective. But attorneys have to employ a more delicate balance in their email communication than most other service providers. In a narrow legal sense, each state has its own bar rules and recommendations concerning attorney marketing and online communications, and attorneys must take care not to cross any ethical lines.
But from a broader marketing perspective…
Read MoreJun 1
Attorney Bios are an Important Lawyer Website Marketing Tool
Attorney bio pages on a law firm website are the pages most frequently visited by prospective clients. Bio pages can see up to twice the traffic of even a firm’s home page. Clearly they are important. Attorneys should take advantage of the exposure their bio pages receive by focusing on design and content that will engage visitors and generate leads.
Think of your attorney bio pages as an online extension of your office. You are inviting people in to…
Read MoreMay 18
Ten Lawyer Website Usability Tips – Part One
Your firm’s website is at work for you 24 hours a day, 7 days a week. It is a valuable advocate and proxy, often communicating with potential clients before you have had a chance to speak to them in person. And, as a bonus, it will continue to do its job without complaint while you are asleep, on vacation or at trial.
Ideally, your attorney website is functioning at optimum efficiency, converting visits into calls and prospects into clients….
Read MoreMay 16
Set Your Law Firm Website Apart: Give Attention to Details Others Ignore
Attention to subtle details can elevate a lawyer website to stand above the crowded average website space. The right combination of textures, light and shadow can make certain elements pop, emphasizing important items and creating visual organization. If everything on a page looks flat, it is hard to distinguish one bit of information from another. Details create the sense of hierarchy that a website needs in order to prompt action and create results.
Effective websites employ a variety of techniques…
Read MoreMay 11
Niche Marketing Offers Advantages for Law Firms
Much has been written about niche marketing, to the point that it has become something of a marketing buzzword. But, overused or not, the concept of niche marketing is still very relevant to attorneys.
Technically defined, niche marketing is marketing that is targeted to focus on a sub set of potential customers or prospects. Finding your law firm’s niche and using it wisely has many advantages, particularly in a down economy. Attorneys can benefit from niche marketing because it helps…
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